The Brief:
To design a gift with purchase and gift packaging for the Lacoste ‘Challenge/Re-Fresh’ fragrance brand.
Since ‘Challenge/Re-Fresh is a celebrity endorsed brand by Andy Roddick it seemed fitting to use his signature item of clothing while playing tennis (his baseball cap) as the gift with purchase. Lacoste already produce Andy Roddick signed apparel which would lend itself well to a signed peaked baseball hat. Colour options were prepared in line with the fragrance brand colours. A sliding gift box using the graphic elements of the existing gift packaging along with simple icon graphics for advertising the gift contents, the concept was complete.