Babies R Us Preschool developmental toys

The Brief: To design a range of infant toys from newborn to 12 months which would aid baby in meeting development  milestones through play. The Concept: Thorough research of baby developmental milestones were conducted.   Market research of competitor products were compiled along with trend research to produce initial moodboards and concept sketches  for idea directions. Concept toys for each age range were generated in 2D and 3D CAD with the …