Lacoste fragrance sponsored event gift packaging


The Brief:

To design a gift with purchase and gift packaging for the Lacoste ‘Touch of Pink’ fragrance brand.

Each year Lacoste sponsor the ‘Evian Masters’ Ladies golf tournament.  It seemed fitting that for those events a special edition gift set be produced.  The gift with purchase options were developed with the sports ladies/golfers in mind; either a set of pink Lacoste branded golf balls, or a Lacoste branded pink towel.  Gift packaging was based on existing gift packaging along with a window to advertise the gift with purchase contained.

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