The Brief:
To create a car seat cup/snack holder to fit on the Britax car seat range as well as suiting the cups and snacks for an age range from newborn to child.
The Concept:
To ensure that the cup holder would suit all ages the cup holder would need to fit the broadest range of bottles & cups, some with & without handles.
The resultant shape ensured that the variety of bottles and cups were accounted for along with keeping the overall size as compact as possible.
A removable, washable cup shaped insert could be used as a beaker, or with a lid used as a snack container which was also dishwasher safe.